Founder and Managing Principal
2017 – Present
Leys is Managing Principal of Beams to Beacon, an innovation, transformation and strategic advising practice for both large enterprises and startups. Inspired by the critical need to focus on experimentation, quick and continuous learning, and customer discovery to drive growth, the name refers to beams of light that quickly illuminate new areas to test and explore and the beacon that enables you to stay true to your vision and focus on what matters most.
GE Corporate | Business Innovations
Digital Innovation Strategy, FastWorks
Design and execute an innovative global strategy as part of a cultural transformation and employee mindset shift. Collaborate cross-functionally and partner with internal and external thought leaders and agencies. Activate digital, marketing, and communications strategies to engage leaders, provoke disruption, and drive behavior change to adopt a new, entrepreneurial way of working and challenge the status quo. Validate and communicate impact for customers, employees, and the company.
FastWorks is driving a cultural transformation in GE that will permanently change the way we work and outcomes we create for our customers. FastWorks is helping ensure that we focus on what matters most to our customers, operate with the speed and urgency of a startup, and quickly test hypotheses to learn and iterate based on customer-validated truths.
Acting VP of New Product (2013-2014),
Director of Sales and Customer Experience
Selected to lead and build a new team to test and validate a new product within the EF portfolio before launching. Developed partnerships with over 50 national and global organizations and local chapters, collaborated with customers to learn and grow, and built relationships with customers, portfolio executives, and my internal sales team. Develop new sales process based on outcome-selling to drive early growth and exceed targets YOY by more than 50%.
EF is the world’s largest private international educational company with 40K+ employees in 50+ countries. Headquartered in Switzerland, its 15 subsidiaries focus on language learning, educational travel, cultural exchange & academic programs.
The word around town
CIO | Delaware North
(former CIO Commercial & Marketing, GE Digital)
Leys is an enabler of transformation, and I quickly learned to appreciate her ability to challenge conventional thinking and connect a variety of stakeholders across our matrix environment.
Executive Vice President - Customer Experience Cultural Care Au Pair | EF Education
Leys is a true people person who believes in putting customer focus first and she has the gift to be able to connect with and earn the respect of people from all walks of life. She is a dedicated and passionate self-starter and always eager to learn, grow and take on more.